Theo Chocolate Bellevue Square Pop Up

In September 2024, my team at Theo got the chance to open a Holiday pop-up at Bellevue Square. The goal of this project was to rebuild brand awareness, foster positive local sentiment, and remind me that our flagship store in Fremont is still open. There was a lot of confusion in the media after Theo Chocolate closed the Seattle factory, that our whole business was closed, so leadership hoped that by opening the Bellevue Square location, we’d benefit from the high traffic the mall has. In two months the Creative Director, the head of retail operation, built and designed a Holiday pop up in just two months. This included designing all new store signage, store layout, window displays, exclusive merchandise, and the marketing materials to promote it. Not to mention also sourcing all the shelving, tables, signage, props, and so much more.